An ad on Snapchat asking users if they’d rather “Slap Rihanna” or “Punch Chris Dark brown” has spawned common outrage, including from the singer herself, and brought profuse apologies from the business behind the visual-messaging app.
Snapchat said it is looking into how the advertisement for a mobile gaming called “Could You Rather” managed to get to the app.
Rihanna, who Dark brown was convicted of assault when she was his sweetheart in ’09 2009, published an angry declaration on her behalf Snapchat and Instagram accounts.
“I’m just racking your brains on what the idea was with this clutter!” Rihanna, 30, published. “I’d like to call it ignorance but I know you ain’t that dumb! You spent money to animate something that could intentionally bring pity to DV victims and made a tale from it!!!”
“Shame you” she continues on to state. “Throw the complete app-oligy away.”
“This ad is disgusting rather than must have appeared on our service,” simple, Inc. spokesman said in a declaration. “We are so sorry we made the awful mistake of allowing it through our review process.”
Snapchat said the majority of its advertising is purchased through a self-service system but is at the mercy of review which should have stopped the advertisement. “Could You Rather” is currently clogged with advertising there.
Dark brown pleaded guilty to felony assault for his assault on Rihanna in ’09 2009 just hours prior to the Grammy Awards.
The ad and Rihanna ‘s response lit Twitter, numerous vowing to delete their Snapchat accounts.
Snapchat’s shares were down 4 percent Thursday. The business’s stock is always volatile, and traders worry that the fickle teenagers and young millennials who are its main users will drop it.
Last month, a tweet from Kylie Jenner saying she rarely uses Snapchat any longer sent the business’s stocks and shares plunging even more than they did Thursday night.
The shares lost some $1.5 billion in market value at the right time, the Reuters news service says, adding that Jenner has as much as 105 million Instagram followers.